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Liverpool City Council has secured a grant of £27,500 from the Chewing Gum Task Force, a programme managed by the environmental charity Keep Britain Tidy, to support efforts aimed at removing chewing gum litter and discouraging gum littering across the city. This funding award is part of a wider initiative that this year has seen 50 councils nationwide obtain grants to tackle gum litter on pavements and promote cleaner streets.
This marks the fourth consecutive year that Liverpool has benefited from funding provided by the Chewing Gum Task Force, with the total amount granted to the city exceeding £100,000. These funds have been utilized to purchase specialized equipment and employ dedicated personnel focused on cleaning chewing gum from streets, with targeted attention given to both residential areas and prominent zones around the city.
With the latest round of funding, Liverpool City Council plans to continue its existing cleanup campaigns, while also enhancing outreach efforts to educate local residents and visitors about the negative effects of gum litter. The Chewing Gum Task Force itself was established by the Department for Environment, Food and Rural Affairs (Defra) and is operated by Keep Britain Tidy. It supports councils across the UK that aim to remove chewing gum waste and foster lasting behavioural changes to reduce gum being discarded on the ground.
Major chewing gum manufacturers, including Mars Wrigley and Perfetti Van Melle, are responsible for funding the Task Force, which has committed up to £10 million over five years to support these initiatives. Over the past four years, more than £6.46 million in grants have been distributed, enabling the cleaning of over 4.15 million square metres of pavement. Research conducted by the social enterprise Behaviour Change indicates that areas receiving this funding have seen gum littering decrease by as much as 86% within the first two months, with continued reductions observed six months after targeted cleaning and the placement of specially designed signage encouraging proper disposal of gum
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