The beloved dark chocolate version of the iconic Toblerone bar is no longer available, marking the end of nearly sixty years of confectionary bliss for fans. Mondelēz International, the company behind Toblerone, confirmed the discontinuation of its 360g dark chocolate bar in the UK. The decision was made in response to changing consumer tastes and the company’s goal of expanding its product range. While Mondelēz acknowledged that the news may disappoint some Toblerone enthusiasts, it emphasized its commitment to investing in the brand and evolving its offerings.
The origin of the Toblerone bar dates back to 1908, with the dark chocolate variation containing 50% cocoa hitting the market in 1969. The brand name itself is a combination of the founder’s surname, “Tobler,” and the Italian word for a honey and almond nougat – “torrone,” ingredients found in the chocolate. The distinctive triangular shape of the Toblerone bar is thought to have been inspired by the Matterhorn in the Alps, as the silhouette of the mountain appears on the packaging. Despite its ambiguous beginnings, Toblerone has become a beloved and recognizable treat worldwide.
It remains unclear if the discontinuation of the dark chocolate Toblerone will affect other markets or sizes beyond the UK. The chocolate industry, already under pressure from rising cocoa prices, faces additional challenges due to declining cocoa production. Recent reports have shown a significant increase in the prices of Easter eggs, linked to poor cocoa harvests in key producing countries. Experts point to a combination of factors such as aging farmers, declining yields, and climate change as contributing to the challenges faced by cocoa producers in West Africa, leading to supply shortages and higher costs for chocolate manufacturers
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