Written by Gareth Lewis, Political editor, BBC Wales News

Daljit Singh, an owner of Gurnos sports and social club, doubled up as a part-time songwriter penning lyrics urging politicians to “check the streets where normal people live.” He invited politicians to visit the area and witness the conditions for themselves. Singh also organized events to bring politicians out of their bubble and engage with constituents who felt neglected and left behind.

Last year, Singh brought Nigel Farage to Merthyr Tydfil to launch Reform’s general election manifesto as part of his efforts to facilitate direct interactions between politicians and the local community. Singh believed that regular people were fed up with broken promises from established political parties and were open to exploring new alternatives. He highlighted the frustration felt by struggling individuals who deemed it unfair to witness expenditures on migrant populations while their own needs went unaddressed.

In Merthyr Tydfil, sentiments of dissatisfaction with traditional political parties like Labour and the Conservatives were echoed by individuals like Steve Collins, a builder from Troedyrhiw, who sought meaningful change. People in Merthyr expressed weariness with the status quo and a desire for shifts in political representation. Reform’s growing popularity in opinion polls for the upcoming Senedd election suggested a changing landscape dominated by new political forces.

A group of students at Merthyr Tydfil College discussed the evolving political climate, highlighting a shift away from longstanding loyalty to Labour. They perceived a waning grasp of power by Labour in Wales and observed a rising interest in alternative parties like Plaid Cymru and Reform. These students emphasized the need for fresh perspectives and dynamic engagement from political leaders to address contemporary challenges effectively. The consensus among these young voters pointed towards the inevitability of change in the upcoming election, setting a tone for transformative shifts in Welsh politics

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