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Late at night, while her children are fast asleep, Katie settles comfortably on her sofa with a drink in one hand and her phone in the other. Instead of heading out for a night on the town, she prefers to stay home and immerse herself in a unique kind of entertainment. “Who needs to go out on a Friday night anymore, when you can sit at home, have a glass of wine and watch all the drama unfold?” she remarks.
What captivates Katie, a 24-year-old from Yeovil in Somerset, is not a popular TV drama such as *The Traitors* or *Bridgerton*, but a live stream from Morgan’s Arcade Bar, a small venue located in Carlisle, Cumbria, more than 300 miles away from her home. Despite never having visited Morgan’s or even being near the city, Katie frequently tunes into the bar’s TikTok livestream. She enjoys watching the ebb and flow of patrons: colleagues celebrating at a work party, couples singing along to live music, and a shy young
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