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A mobile game developed in Manchester has recently surged to the top of Apple’s paid games chart, surpassing the global hit Minecraft. Its unusual theme centered around UK politics makes this achievement particularly noteworthy. Titled *No 10: Full Confidence*, the game, created by Benjamin Brewis, puts players in the shoes of the prime minister, challenging them to navigate a series of parliamentary dilemmas while striving to maintain their grip on power.
In *No 10: Full Confidence*, gamers must juggle the opinions and moods of four key factions: the cabinet, backbenchers, the media, and the general public. Brewis has crafted more than 300 fictional political scenarios for players to face, ranging from everyday issues like GP appointment delays to farcical episodes such as a lobbyist releasing a dog into the House of Lords amid a vet bill controversy. Players choose actions from multiple options, each with potential consequences for their standing with the different groups. Much like in real politics, losing the support of any faction can abruptly end a player’s premiership.
During a first playthrough with the character Verity Grimshaw, one player described managing to endure a crisis involving A-level results errors but ultimately falling from power due to the press’s distrust. A cabinet minister’s dramatic resignation letter, read aloud on BBC Radio 4, proved to be the breaking point. Brewis acknowledges that while some players have impressive runs – one even lasted an astonishing 157 years in office, humorously noted as hardly democratic – many find the game’s political survival challenging.
Brewis began developing the game in late 2025 amidst a turbulent political backdrop, inspired by the rapid succession of prime ministers and the widespread media attention they received. Political expert Dr Russell Foster points to the high turnover of UK leaders and the increasing role of social media in politics as reasons for the rising public interest in such simulation games. Other UK-based political games include *Fantasy Parliament*, which lets users assemble leagues of MPs scored on real-life media coverage, and *UK Politics Simulator*, an upcoming PC game built on detailed UK electoral data. Despite *No 10: Full Confidence*’s success and praise from civil servants for its authentic representation of political life—though “worse” in reality—Brewis is unsure if any real politicians have tried his game
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