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From fusty to fashionable – is it cool to wear M&S clothes now?

Marks & Spencer (M&S) is undergoing a significant transformation in how it is perceived, particularly among younger shoppers. Brand strategist Farron Clark, aged 26, enthusiastically encourages people to embrace the retailer, highlighting a shift in its appeal. Once considered outdated by younger demographics, M&S is now increasingly popular with women under 35, while continuing to…